Spark Design | Web & Print Design Services | British Columbia | Services | Online Marketing | eNewsletters

eNewsletter – What Are The Benefits?

We create a template that looks similar to your site, but is sized, styled and coded in a manner appropriate for receipt in any email program (such as MS Outlook, Entourage or Thunderbird). It is a more active and accessible way to get information out to people and looks more professional than a pdf.

Increase website traffic: 

The format allows you to be succinct and give teaser info with a lot of links to drive people to your website.

Know who’s reading: 

The distribution tool tracks and records who got the email, who opened it and didn’t, who clicked on links, who forwards to a friend etc.

Generate eNewsletters effortlessly: 

Creating the e-newsletter is as easy as making any page on your website through your CMS. You make the page, publish it, copy and paste the url into the e-newsletter distribution system, and send to whichever e-news contact list you want to. Thus, saving you time creating the newsletter.

Improve accessibility: 

Your newsletters are automatically archived on your site so people can click and read – which is more accessible than forcing them to download a pdf.

Manage your contact list: 

The distribution tool has an accumulative contact database which can be downloaded at any time and imported into an excel spreadsheet. It also automatically takes bounced email addresses out of the contact database, and allows people to subscribe and unsubscribe on their own.

Increase google ranking: 

eNewsletters contribute to your search engine rankings - Having them live on your site in HTML format means Google can read them and therefore any keywords and key phrases add valuable “content” to your site and help improve its ranking.

Cost effective: 

Using a 3rd party tool like Campaign Monitor or MailChimp allows flexibility with the design and an easy way to insert images and format text in your newsletters. 

Contact Spark to start a conversation about your eNewsletter needs.

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