Spark Design | Web & Print Design Services | British Columbia | Portfolio | Smithers Music Festival

Smithers Music Festival

Web Components: CMS website, Social Media Tools, Search Engine Optimization & Online Marketing, Google Analytics

Date: March 2010

Website URL: www.smithersmusicfest.com

Web

The Bulkley Valley Folk Music Society needed a new website for the Smithers Midsummer Music Festival that they could maintain themselves. We rebuilt their existing site with a Content Management System that allows the two organizations to reside together in one database. Features include eNews subscription, multiple data boxes that display dynamic entries, 3rd party links (i.e. Flickr photo gallery, Facebook), and the ability for the client to add subpages to pages.

Print

Smithers Midsummer Music Festival is a community event that runs on a shoestring so posters were an important way to spread the word about the event. The posters needed to be visible on bulletin boards of varying sizes. The poster also had to represent the wide variety of music that was to be playing at the festival and convey the strong family theme. In this edition, a social media component was adde. We increased the Midsummer Music Festival Facebook Page "LIKES" by more than 500 over the course of the 6 week campaign.