Welcome to the Spark Logo and Visual Identity Query. We will use it to help guide us towards a brand identity that supports your vision.

This survey will take 10 minutes. Don't worry if you can't seem to find answers to every question. If you get stuck, move on to the next question. The objective here is to collect your thoughts, not frustrate you.

Ask yourself with each question, "How does this apply with regards to my business/organization and my desired clients or customers?" (as opposed to how it applies to your industry in general).

1. About your company or organization

Please enter your contact information in the below fields:

* Name:

* Telephone Number:

City/Town:

Province/State:

Country:

* E-mail address (confidentiality ensured):

* Name of business or organization

When it comes to your clients or customers, what is the main objective of your company or organization ?

If you had a chance to tell your target audience about your company/organization's greatest asset, what would it be?

3. Your brand personality 

Ok, now it's time to get creative and think outside the box. If there are questions you find difficult, skip them and come back later. Ready?

Select FIVE of the following adjectives that you feel best describe your company/organization as you envision it?

Other (please specify):

4. Your target

The way your logo is perceived by an audience can be even more important than how you perceive it.

For this reason, it is important for us to understand whom it is you wish to reach with your logo & brand. The following questions address your target audience.

Which companies or organizations, if any, do you consider to be your competition?
1. 2. 3.

Who is a typical member of your primary target audience? (only fill in fields you feel apply)

Age: Gender

Income

Interests

Employment/Title

Geographic location

How would you like them to perceive you?

What distinguishes you from your competition?

If possible, please give examples of logos, brands or visual styles which you find inspiring or relevant.

How did you hear about Spark?

Thank you for taking the time to fill out to this survey. Your input will be used to guide your logo, branding and website design process. To exit this survey and submit your responses, click the "submit" button below.