Spark Design | Web & Print Design Services | British Columbia | The Buzz | An Introduction to Email Marketing

Getting started on how to execute & measure successful email marketing campaigns.

Here are some interesting highlights from a great article by Hubspot on important factors to consider when email marketing:

“Your email marketing campaigns should be part of a holistic approach to educate your contacts.”

Quick Email Marketing Facts:

• Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous six-month period.
• Mobile email usage is at its lowest on Monday, desktop email usage is at its lowest on Sunday, and webmail email usage is at its lowest on Wednesday.
• “Finance” and “shopping” show above average webmail views as compared to other industries, at 49% and 48%, respectively.
• The industries leading the way in mobile email views are, not surprisingly, “social networking” (27%), “publishing” (26%), and “entertainment” (27%).

Key Considerations:

1. Integrating email data with other data systems
2. Improving deliverability
3. Growing & retaining subscribers
4. Achieving measurable ROI
5. Using email for funnel optimization

Read the full article here »

If you would like a free consultation on how to best implement an email marketing strategy, contact Spark to get started.

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