Getting started on how to execute & measure successful email marketing campaigns.
Here are some interesting highlights from a great article by Hubspot on important factors to consider when email marketing:
“Your email marketing campaigns should be part of a holistic approach to educate your contacts.”
Quick Email Marketing Facts:
- Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous six-month period.
- Mobile email usage is at its lowest on Monday, desktop email usage is at its lowest on Sunday, and webmail email usage is at its lowest on Wednesday.
- “Finance” and “shopping” show above average webmail views as compared to other industries, at 49% and 48%, respectively.
- The industries leading the way in mobile email views are, not surprisingly, “social networking” (27%), “publishing” (26%), and “entertainment” (27%).
- Integrating email data with other data systems
- Improving deliverability
- Growing & retaining subscribers
- Achieving measurable ROI
- Using email for funnel optimization
If you would like a free consultation on how to best implement an email marketing strategy, contact Spark to get started.